voor erfgoed
grafische vormgeving
en typografie


29 JUNE 2023 

Out of Context?
Curating and  Exhibiting Graphic Design

This year’s ‘It’s All Graphic’ event turns a spotlight on how graphic design is collected, curated and displayed in a range of museum and more-than-museum settings. From their perspectives as curators, designers and directors at institutions ranging from the national to the hyper-local, the invited panelists will explain the practices of acquiring, interpreting and framing graphic design. In discussion with moderators Roosje Klap and Alice Twemlow, the speakers will share their individual ambitions and achievements in reaching new audiences, diversifying the canon, as well as their doubts and dilemmas concerning graphic design’s cultural significance and its tense relationship with the white cube.. 

Confirmed speakers include: 

Mariina Backic, Le Signe, National Centre for Graphic Design + Festival, Chaumont, France: ON GRAPHIC DESIGN CURATION AT FESTIVAL VS MUSEUM, COLLECTING ETC.

Elisabeth Klement, co-founder, San Serriffe bookstore, Amsterdam, ON HOW A BOOKSTORE PERFORMS AS EXHIBITION SPACE

Maureen Mooren, art director, The New Institute, Rotterdam ON HOW GRAPHIC IDENTITY FOR AN INSTITUTION CAN BE A FORM OF CURATION

Peter Bil’ak, founder of Typotheque and Works that Work, REFLECTING BACK ON HIS EXHIBITION AND ESSAY  Graphic Design in in the White Cube 



1 DECEMBER 2022 

Critical Interventions in the (Graphic Design) Archive

The Wim Crouwel Institute encourages fresh perspectives on the links between graphic design’s heritage and contemporary practice. It is particularly interested in how graphic design history can be understood in the light of today’s pressing socio-political issues. 

For this year’s ‘It’s All Graphic’, specially curated to follow Prof. Dr. Alice Twemlow's inaugural lecture at the University of Amsterdam, the invited speakers addressed the role of graphic design in decolonizing, depatriarchalizing, and other reframings of the archive. 

Moderated by Alice Twemlow and Roosje Klap, the speakers were: 

Syrian Graphic Design Archive (Kinda Ghannoum and Sally Alassafen)
Grafis Nusantara
Tabea Nixdorff
, curator, Feminist Design Strategies
Remco van Bladel, co-founder, Archival Consciousness
Alice Wong, media-artist-in-residence, Open Archive 3.0

Previous editions of It's All Graphic

IT'S ALL GRAPHIC #9 Critical Interventions in the (Graphic Design) Archive Basma Hamdy, Nusantara, Hala al Afsaa, Sally Alassafen, Kinda Ghannoum, Tabea Nixdorff, Remco can Bladel, Alice Wong

IT’S ALL GRAPHIC #8 Craft 2.0: new imaginations of the graphic design practice Chris Kore, Gilles de Brock, Mitch Paone (Dia Studio), Our Polite Society, Vera van de Seyp

IT’S ALL GRAPHIC #7 Vital Design: An homage to the design of organisations that play vital roles in today's society With Roel Stavorinus, Jaco Emmen, Tom Dorresteijn en Archie Lyons, 07-05-2020

IT’S ALL GRAPHIC #6 Data visualization: Looking into the past and future of data and design. A co-podruction with Graphic Matters. With Dennis Elbers, Gert Franke, Paul Mijksenaar, Suze Swarte, Ben Prins (NOS op 3), 01-10-2019

IT’S ALL GRAPHIC #5 About Illustration: An evening about illustrators and their field of work. With Rogier Trompert, Talitha Snel, Kim Raad, Helen van Vliet, Gert Gerrits, Markus Praat, 23-04-2019

IT’S ALL GRAPHIC #4 Logo x Logo Visual identity development: where did we start out and where are we heading?  With Roel Stavorinus. Met Claire Parker, Erik de haas, Smack, Henk Haaima, Dennis Flinterman, Roel Stavorinus, 15-11-2018

IT’S ALL GRAPHIC #3 The graphic revolution: What skills are needed to prepare designers for the future? With Sherida Kuffour, Silvio Lorusso, Erwin Slegers, Hanneke Metselaar, Frederike Huygen, 17-04-2018

IT’S ALL GRAPHIC #2 Activism and graphic design: How can graphic design be activist?  With Lies Ros, Roosje Klap, Yuri Veerman, Ruben Pater, Raul Balai, Chris Vermaas, 16-11-2017

IT’S ALL GRAPHIC #1 Culture of Dutch design agencies (around Total Design) With Paul Mijksenaar, Arlette Brouwers, Joost Klinkenberg, Graham Sturt, Anne Miltenburg and Oygar Erdal, 24-05-2017